Have you ever visited a website that fails to provide the information you need? It’s infuriating, isn’t it.
But punctuation and spelling errors aren't just annoying to the customer, they're costly to you as the business owner.
There’s a famous example taken from the front cover of a magazine, which stated that a female celebrity ‘finds inspiration in cooking her family and her dog’. Obviously, what she actually finds inspiration in is 'cooking, her family, and her dog’ - but that is not how it reads without commas!
These errors might seem like trivialities, and, if you are the writer of your own content, you probably won’t even notice them. But, to a potential customer, these are painfully obvious. They’re also reasons not to give you their business.
If you don’t have the time to devote to your content, you’re more likely to make mistakes which will undermine your hard-earned reputation. That is why you need great content, written by someone who specialises in just that.
In the age of the Internet, it takes a lot to make your business stand out from the crowd. Unique, passionate, error-free content can help you achieve your goals.
So, what three things should great content do? Well, when you work with me, the subtlest changes will:
It really is that simple.
But I know a few pithy statements won’t induce you to work with me. You’re going to take a lot of time deciding if this is right for your business - whether the cost of employing someone to professionally write your copy justifies the financial gain, increased productivity and reputation - because that’s what sensible people do.